Tuesday, 8 December 2015


The fashion industry has become heavily flocked and over chocked; well, so some would say. But even in the plenty, there is a room to create uniqueness.  Aisha Obuobi , creative designer for the label, CHRISTE BROWN has created versatile women's wear with African fabrics while infusing the retro and modern fashion trend. I particularly love the elegance with which she creates each piece and her Winter 2015 Coup de Classse is no exception. She merges mesh and plain cotton fabrics with the primary infusion of Ankara to create a fashion statement that is not over powering yet independent in itself and very unique in ever ramification. 

The pieces are military inspired and even with such a powerful muse, the designs do not take away femininity or even that elegance of a woman from the collection. The jackets, asymmetrical skirts, mesh  and uniquely pleated blouse are summations of  the revolutionary vision of this young vibrate African designer.

Christie Brown is a Ghanaian based luxury women's fashion brand that aims is to satisfy the stylish urge of "that modern woman who seeks a true taste of Africa".
With peculiarity, Christie Brown infuses modernism into carefully selected traditional African aesthetic that transcends international borders. An open field is created for women to experience the culturally rich and opulent side of Africa without having to compromise their personal contemporary style. The designer are vibrant with a modern twist to African fabric.
Founded March 2008 with its first run way show in Accra, Aisha began her love affair with fashion at an early age. However, the real motivation came from watching her grandmother Christie Brown, a seamstress, create rich and vibrant garments. Aisha a psychologist turned fashion designer revealed some of the things that make her fashion label tick.

  “At the time I started my label, precisely in 2008, there wasn’t much experimentation being done with African prints; the material was mostly used in very traditional ways and I always envisioned more interesting, modern designs in which to incorporate the gorgeous prints. I wanted to cultivate a fresh appeal for African prints; I wanted to celebrate the fabric in a unique way. And I’m so excited that the label was well received even beyond my own widest imagination.” 

 Christie Brown stands uniquely as a women's apparel and accessories manufacturer and retailer with pieces ranging from beautiful bespoke gowns, practical yet statement pieces to innovative accessories all inspired by the African culture and art. Her clothes and accessories have made a bold statement, painting the runways with a fuse of colour and culture, fit for the contemporary African woman.

To date, the label has demonstrated international success. Besides winning The Emerging Designer of the Year Award in 2009 at the inaugural Arise Africa Fashion Week in Johannesburg, South Africa, Christie Brown was also the only Ghanaian label chosen to showcase in the Arise L'Afrique- a- Porter, in Paris as part of Paris Fashion Week in March 2010. At the 2010 Africa Economic Forum hosted by Columbia University, Aisha was invited to sit on the panel for "African Fashion Going Global"; a discourse on making African Fashion a recognizable global industry. The brand has also captured the attention of global magazines including Harpers Bazaar, Vogue Italia, Arise (UK), Canoe 53 Sails, Black Hair (UK), Destiny (SA), and Glamour Magazine to mention a few.

After only a few of years in the industry, Christie Brown has created a strong presence for itself, reflecting the personality and inspiration of the founder, with a continued promise of effortless sophistication in each design.

Every time I look at these dresses, I literally skip a breathe and leap with excitement for the positive direction that the African Fashion industry is treading.

"The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen in her eyes, because that is the doorway to her heart, the place where love resides. True beauty in a woman is reflected in her soul. It’s the caring that she lovingly gives, the passion that she shows & the beauty of a woman only grows with passing years."

— Audrey Hepburn

SOURCES: http://www.christiebrownonline.com/about.html