Tuesday, 16 December 2014


 In 1952 it be came a sensation, an innocent black dress designed by one of fashion's greatest icons. Coco Chanel was an exceptional designer who found her self in a society where she was labelled a fashion rebel rising to become the smart sassy priestess of Haute Couture. 

Gabrielle Bonheur chanel(1883-1971) adopted the name Coco, a nick name given her by the soldiers who came to watch her sing at cafes and concert halls. She rose to the height of respect in the fashion industry particularly for her rebellion to the corset tradition owing to her creation of loose jerseys for women which were originally worn by men as under garments.The little black dress created a year after the successful launch of her signature cardigan jackets in 1925, became a necessity for all women, more like a ubiquitous fashion. 

Her statement jackets and evolutionary dresses remain a yard stick for the creation of the untamed and free woman in the world of fashion. In her words, 'I wanted to give a woman comfortable clothes that would flow with her body...Chanel'

It is a well know truth now that some fashion depictions are characterized by the display of skin and more skin, body con and knee imprisoned dresses. True, the woman would 'glow in the dark' with such body accentuating dresses but where does the integrity of fashion lie in such dresses? Wear a dress not a costume, 'Fashion has become a joke. The designers have forgotten that there are women inside the dresses. Most women dress for men and want to be admired. But they must also be able to move, to get into a car without bursting their seams! Clothes must have a natural shape...Chanel' 

In rebelling against the corset to create the liberated woman, Chanel let the music of comfort flow in every hand stitched dress she created. Even her little black dress strolled on the terrain of comfort and wearability, ' look for the woman in the dress,If there is no woman, there is no dress...Chanel' 
Karl Largefeld took up the baton of the chanel legacy and ushered the chanel brand into the 21st century, furnishing each dress with the signatory commandments of chanel's perception of the fashionable woman-Classy and Fabulous-


On a final note, ' dress shabbily and they remember 
the dress; dress impeccably  and they remember the woman.'...Chanel